Freelance Copywriter Case Study: Musleh Group
Fraom Raleigh, NC to Amman, Jordan, Jason Pedley helps an international ad agency's client break down a language barrier.
The situation:
Musleh Group, a
high-profile,
international ad agency based in Amman, Jordan has a client building
one of the most spectacular retail developments in all of downtown
Amman - the 50,000m2 Sweifieh Avenue.
The developers
of Sweifieh hired Musleh Group to create a four-page print brochure for
potential retail tenants...mostly U.S.-based companies.
The problem:
While English
is commonly used in Jordan and other neighboring
countries,
Musleh Group needed a copywriter who not only speaks and writes in
"American English," but also has experience with retail properties and
collateral pieces to attract international companies.
The solution:
Musleh Group contracted freelance copywriter Jason Pedley to create copy that attracts potential retail businesses by explaining in the brochure the features and benefits of the development. And the copy, along with Musleh Group's top-notch design, has done just that. Dozens of companies have expressed interest in the property and lease deals are currently being made.
Already made your deal? It's time to share your win-win with the world. Hire freelance copywriter Jason Pedley to craft your next case study today.
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