From full-timeer to freelancer, Mohegan Sun gets the copy they need

When it comes to an expansive property with dozens of ways to make meetings great, it takes an experienced copywriter to create content for it all.

The situation:

Mohegan Sun is one of the largest and most spectacular gaming and entertainment destinations in the world. It also happens to be a great place to have a meeting or convention. 

The problem:

To attract more meetings and conventions, Mohegan Sun decided the web content for the meeting and convention services group needed updating. With all the meeting rooms, hotel amenities, business services and more, the person who wrote the web content needed to be intimately familiar with the property. But intimacy takes time. It takes time to learn why every feature and amenity is important - not to mention the countless details about meeting rooms and event space.

The solution:

When Mohegan Sun asked its advertising agency to find someone to write web content for the meetings and convention portion of mohegansun.com, the agency found someone who knows just about every inch of the property - me. I had two years of first-hand property knowledge having spent time on video and photos shoots as well as writing copy furing my time as a full-time copywriter there. 

After a couple of preliminary meetings with Mohegan Sun meetings staff as well as the property's Internet marketing department, I went on to create all the content. Even thought I was a freelancer, my time at Mohegan Sun made me a perfect fit for the job - which needed to be done quickly, effectively and within budget.

Hoping to find a copywriter for your next case study or other marketing piece? Don't gamble with your success - hire a copywriter with experience.

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