Pros + Cons of Hiring a Freelance Content Copywriter (or any kind of copywriter)
It's time to let a professional write copy for your business.
A look at the positives and possible negatives
It's true. Not every business needs a freelance content copywriter to write copy for their website, blog posts, press releases, articles or other web-based marketing. But many companies don't hire a freelancer simply because they don't know all the benefits. So here's a quick look at both sides of the equation.
Pros of hiring a freelance content copywriter:
- Direct contact with me. No account executives or busy-body agency principals to get in the way of your words and ideas. When you call my home office in Clayton, NC, I answer.
- You're paying for my work, NOT for a fancy office, a gourmet coffee maker and a staff of 20. I work out of my home office, and my coffee maker cost me less than $20. Yes I make money and I earn a decent living to keep fresh coffee in the coffee maker. Like I said, when you call me, I answer. Even if I'm making coffee.
- I'm more than a freelance content copywriter - I've worked on TV production, web production, public relations, print advertising and more. You can see a list of my services here.
- If your project calls for design or development work, you can be sure that I have the contacts to make it happen. My partner services include professional print and web designers, media experts and production professionals who can get the job done. Feel free to use them on your own or have me manage the project. My friends are your friends.
- We
make money off each other. Every week I get turned down because people
can't afford me. And you know who hires me? The people who can't afford
to NOT hire me. That's the irony of this business - we make each other
money. Come a little closer and let me whisper that in your ear: "We make each other money."
The people who realize this don't balk at my rates and they smile
knowing they're going to make real money with my copy.
Possible cons of hiring a freelance content copywriter:
- Freelance copywriters get busy. That means I can't guarantee that I can take your copywriting project. At least, not right away. You'll know if I'm busy because I'll be honest and tell you. But, if your deadlines are flexible, I truly look forward to helping you with your project.
- Your business has enough competition as it is. Therefore, as a policy, I will not take on two clients who compete in the same industry. This includes competing online or locally. I'm more than happy to refer you to a very capable copywriter who can take on your job and who will respect your business interests by not talking to me about the project.
Look forward to one more pro:
You're smart. I know you get the fact that the money you spend on a good copywriter will be earned back through the copy I write for you. That's why you're here and not talking to somebody who'll write 500 words for $5.
So, if you need a copywriter for your next print brochure or your next web-based project? Contact me now.
My clients are based around the world. Your location is never an issue when you hire me for your project. Whether you need a handful of words for a print ad, or a multi-page website or blog, I can write copy that gets the job done.
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