Time to get to know a freelance copywriter.

I've been very lucky in the agency copywriter positions I've held - mostly because some of the people I've worked for were (and probably still are) knobs. 

Utter and complete knobs. In fact, one is on trial for being a knob.

But, I have to tell you that I owe them a debt of gratitude for showing me how NOT to run an agency. It really is a great way to learn about running an agency - or in my case, to learn about offering creative copywriting services. 

During my agency time, I learned a lot about how NOT to run a creative business. I got to see first-hand how clients were never offered new and creative ideas. Go figure. Any fresh work I did was quickly shot down and replaced with something similar to what the client had approved in the past. 

There was no inspiration. No "Ah-ha!" moments. 

Even the "award-winning" PR agency I worked for was having me regurgitate old press releases by taking releases from one client and turning them into a 'new' release for another client by changing the client's name, spokesperson's name and boilerplate paragraph. The rest was left untouched. 

Tell me how THAT helps clients? It doesn't. 

I've been yelled at, called 'stupid' in front of my peers, been fired in the morning and re-hired in the afternoon, sent cease and desist orders and micromanaged to the point of no return. 

And you benefit from every last minute of it. 

You see, I vowed during those dark (yet enlightening) times that my clients WILL get the fresh, new ideas the agencies were stifling. I promised myself that MY clients would get my best - even if it means referring them to someone who can help them better than I can. 

So out of my experience, I've created a set of standards, or promises, for myself and my clients. 

• "I will always keep learning news ways to be creative."
• "I will always fail in a way that teaches me something." 
• "I will absorb everything to do with my services by reading, listening and watching - even if I don't like it."
• "I will never forget where I came from - there was once a time when I knew nothing about copywriting, and I'm grateful for all I've learned."
• "I will find opportunity for myself and my clients, wherever it hides." 
• "I will be out-and-out human. This means you get my point of view, my sense of humor and my sensibilities."

So, this is me. I'm un-knob-like.

If you think I'm your kind of copywriter, contact me and let's see how we can work together.

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