Freelance Copywriter Case Study: Connected IT Solutions
Turning copy into code into customers.
The situation:
Connecticut-based
Connected IT Solutions had been providing IT services as a vendor and
subcontractor for some time. With a growing business, and some
high-profile end-users, it was time for the Connected IT Solutions to
create a new web
presence that better-reflected the c
ompany's
brand and services.
The problem:
Code is not copy, but copy can be coded. As with many IT professionals, their prose lay in code, not in developing web copy. Many IT providers (and business owners for that matter) would prefer to do just about anything other than write their own copy.
The solution:
Connected IT Solutions contracted Freelance Copywriter Jason Pedley to write content for all pages, including titles and meta descriptions and let the professionals at the company turn that copy into code for their website. The result is a professional website with keyword-rich copy that gets noticed by search engines and prospective clients.
Don't let your latest customer success slip into history. Hire a copywriter to write a case study that will set you apart from your competition.
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