Freelance Copywriting + the Family Affair
Condo Hotel Center chooses Jason Pedley to write SEO content for its family of websites
The situation:
Condo Hotel Center is THE leading online broker of condo hotels in the world. They have great positioning in the search engines (#1 for Condo Hotels on Google), and an expansive list of opt-in emails. It's also a thriving family business.
The problem:
The company needed someone who could be constantly creating new content in the form of articles, property pages, FAQ and data sheets for its family of websites. These websites showcase condo hotels from around the world.
Condo Hotel Center's websites
include:
condohotelcenter.com
condohotelsdubai.com
centralamericasecondhomes.com
...and several others.
The
solution:
Armed with Google and some poorly-produced material from developers, I set out to create search-engine-optimized content for over 100 pages, including over 75 properties by names that include Trump, Ginn, Westin, Hyatt and Hard Rock.
Titles, descriptions, on-page content and PPC ads were all developed with one goal in mind - #1 on Google.
In the end, Condo Hotel Center had (and continues to have) plenty of fresh and relevant optimized content for its family of sites to keep search engines and visitors satisfied.
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